It Ain't Hemingway

I was going to write a long drawn out rant about “selling out” after reading an article (it may have been a blog, can’t remember) on KOL. I’m gonna save that for another day but just one question; how come when a band starts to get big the media tries to tear them down? I don’t get it, and when did “branding” or tie-ins with products become so taboo? This has been going on for years! Pretty sure The Stones, U2 and most definitely Elvis is a brand. Sick of the media criticizing the business end of a band and not focusing on the music just to get readers.